Name: Jenna Kutcher
Business: Jenna Kutcher
Title: Owner/Photographer/Watercolor Artist/Blogger/Marketing Coach/Public Speaker
Previous Work Experience: Limousine Cleaner (no joke) / Abercrombie and Fitch (wish I was kidding) / Pro Shop Girl / Fork Lift Driver / Papermill Tour Guide / Target Executive
About your current work: I am a high-end Wisconsin and destination wedding photographer who also has a few side hobbies. I run a watercolor print shop online, create content for my blog (and others), and personally coach entrepreneurs in marketing while running my Jenna Kutcher Course.
What’s your story?
It all sort of happened. I used to think I wanted to be an executive of a Fortune 500 company, wear high heels, and work long hours. When I realized that life wasn’t fulfilling, I needed to figure out a strategy to get out of it. Around the time I was planning my own wedding, my brother-in-law asked me to photograph his (with my new camera purchased from Craigslist). I decided if I was going to do it, I would give it my all. Their photos didn’t totally suck, so I started a blog and took photos of just about everything.
I am entirely self-taught in all of my business ventures, but I’ve had a marketing mindset from day one. I knew that if I wanted to leave my windowless office job and work from home, I had to at least match my salary. So, for the next year, I booked as many weddings as I could. My first summer I shot 25 weddings, left my corporate job, and never looked back.
How do you manage your workflow?
Being creative and running a business is a tough combination at times. Our creative minds always are doing a million things, but execution can struggle. I use a ton of different tools for my photography workflow from PhotoMechanic for cullings, Blogstomp for blogging, and LightRoom for editing. I’ve gotten my workflow down pat over the years, so I am generally caught up, even in the busy months.
I think what it comes down to is setting a schedule you can keep up with that allows you time away from work to save you from burn out. Us entrepreneurs would rather work 60 hours for ourselves than work 40 hours for someone else, so balance is everything!
Where do you do your best work?
In my bed (no joke, I am writing this in my bed.) Most days I wake up, work for an hour, take the dogs on a walk with my husband, go to the gym, and then come home and work either from the couch or our bed. I don’t know what it is, but comfort is key (and my beautiful office rarely gets used!).
How do you measure success?
I used to focus on awards and accolades; I was recently named both the top photographer and the top overall wedding vendor in the entire state of Wisconsin, while it sounds impressive, I more measure my success in happiness. This year, I chased happiness over money or fame or society’s vision of success, and I can truly say I have never felt more balanced, more happy, or able to chase these dreams that I’m dreaming. At the end of the day, I just want to be happy.
What advice would you give to other women entrepreneurs?
Lift one another up; we truly rise in lifting others. Something was instilled in us as women to pull each other down, to compare one another, to believe that we have to be in competition with one another.
It’s so silly, because we truly can be our best selves when we are empowering others and living lives we are proud of. I used to get down on myself playing that evil comparison game but now I know that regardless of what people project, no one has a perfect life, everyone is seeking and striving, and that real women empower, and girls compete.
\This is a Featured Female Entrepreneur Series we’re posting on our blog. If you’d like to be featured, please email info at unleashed-inc dot com!//